One consultant. Top-firm deliverables.
Mira Eastwood used Docsiv to scale a solo strategy practice into a three-person firm without hiring a designer, a brand manager, or a proposal writer. Her close rate doubled in the first twelve months.
Eastwood & KleinEngagement proposal
Prepared for the boardEngagement proposal
Proposal close rate2.1×
Active client portals11
Avg. engagement value+38%
Proposal close rate2.1×vs. trailing 12 months
Active client portals11all on custom domain
Avg. engagement value+38%year on year
The challenge
A one-person firm, selling against a hundred-person firm.
Mira left a tier-one strategy firm to go independent in 2023. Within six months she had a referral pipeline she could not fulfil. Every deliverable, from scoping doc to findings deck, demanded hours of formatting work she had not done in years. Prospects expected McKinsey-grade output. She had Keynote 11 and a Sunday afternoon.
The worst of it was on high-value proposals. A £90k engagement proposal would take two full days to design and lay out properly. She started declining inquiries because the cost of the proposal itself was not worth it unless the deal was very nearly closed already.
“The first time a prospect said, 'I assumed you were a twelve-person firm,' I had to keep a straight face. The document had done the selling before I'd opened my mouth. That's the part I underestimated.”
Mira EastwoodFounder, managing partner, Eastwood & Klein
The approach
Studio became the junior associate she never hired.
Mira loaded three years of her best decks into Docsiv as voice and methodology context. Studio now drafts the bones of every scoping document, findings deck, and executive summary in her phrasing: the framing, the sentence rhythm, the structured recommendations. She edits a draft instead of writing from a blank page, which is, in her words, 'the only meaningful change in my workday since I went out on my own.'
Each client gets a branded portal on eastwoodklein.com. Proposals, interim reports, and final deliverables live there. Clients have stopped asking 'where's the latest version' and have started forwarding the portal link to their own executives, which has quietly become the firm's best referral channel.
The outcome
From solo to firm, without the first hire.
Close rate on proposals more than doubled against the same pipeline mix as the prior twelve months. Two consultants joined as associates in year two and onboarded into a workspace that already had the templates, brand kit, and tone of voice baked in. The firm Mira wanted to build was half built before the first associate signed.
Average contract value climbed thirty-eight percent. The opening conversation with a prospect shifted from 'justify your rate' to 'tell us what you think,' which is what every consultant actually sells, eventually.
Voice & methodology contextBranded client portalsCustom domainFindings decks & executive summaries
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