Mira Eastwood used Docsiv to scale a solo strategy practice into a three-person firm — without hiring a designer, a brand manager, or a proposal writer.
Eastwood & KleinEngagement proposal
Prepared for the boardEngagement proposal
Proposal close rate2.1×
Client portals live11
Avg. engagement value+38%
Proposal close rate2.1×vs. prior 12 months
Client portals live11custom-domain
Avg. engagement value+38%ACV uplift
The challenge
A one-person firm, selling like a hundred-person firm.
Mira left a tier-one strategy firm to go independent. Within six months she had referrals she couldn't fulfil because every deliverable, from scoping doc to findings deck, required hours of manual design work. Prospects expected McKinsey-grade output. She had Keynote and a dwindling amount of weekend time.
The worst hit was on high-value proposals. A £90K engagement proposal would take two days to design and format. She started turning down inquiries because the proposal cost alone wasn't worth it unless the deal was a sure thing.
“The first time a prospect said "I assumed you were a twelve-person firm," I realised the document had done the selling. That's when I knew this wasn't a tool, it was a hire.”
Mira EastwoodFounder & managing partner, Eastwood & Klein
The approach
Studio became the junior associate she never hired.
Mira loaded three years of her best decks into Docsiv as voice and methodology context. Studio now drafts the bones of every scoping document, findings deck, and executive summary in her phrasing — the framing, the sentence rhythm, the structured recommendations. She edits instead of writing from scratch.
Each client gets a branded portal on eastwoodklein.com. Proposals, interim reports, and final deliverables live there. Clients stop asking "where's the latest version?" and start forwarding the portal link to their own execs, which has quietly become her best referral channel.
The outcome
From solo to firm, without the hire.
Close rate on proposals more than doubled against the same pipeline mix as the prior year. Two consultants joined as associates in year two — onboarded into a workspace that already had the templates, brand kit, and tone of voice baked in. The firm she wanted to build was already built.
Average contract value climbed 38%. The client conversation shifted from "justify your rate" to "tell us what you think" — which is what every consultant actually sells.
Voice & methodology contextBranded client portalsCustom domainFindings decks & executive summaries
Replace the stack with one thoughtful workspace your clients will actually love
