Client feedback becomes expensive when it arrives in five places and nobody knows which comment is still open. The problem is rarely that clients have too much to say. It is that the process does not turn what they say into a decision with an owner.
Good client feedback management gives every piece of feedback a home, a context, a status, and a next action.
Feedback is not the same as approval
Feedback helps improve a piece of work. Approval confirms that a client is ready for the work to move forward. They should not be treated as the same event.
"Can we make this headline clearer?" is feedback. "This version is approved for launch" is approval. If your team treats every comment as a blocker, the project becomes slow. If your team treats every positive comment as approval, the project becomes risky.
Name the difference in your process and in the client-facing interface.
Give every comment a single source of truth
Choose one place where the current version and its feedback live. It can be a document, a visual review, a site review, or a portal page. The format matters less than the rule: comments about the same version should not be split between email, chat, meeting notes, and a spreadsheet.