Campaign Plan marketing campaign plan template (free)

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What’s inside the Campaign Plan.

16 slides with real content in place. Rewrite them, reorder them, or add your own.

1Slide 1Cover: the campaign name set huge against a cobalt circle and a duotone street photograph
2Slide 2The opportunity: the whole case in one sentence on near-black, with the promise beside it
3Slide 3What we know: a three-step funnel from considered to ridden to bought, with two supporting figures
4Slide 4In their words: a full-height duotone portrait beside one verbatim from the research
5Slide 5The audience: three persona cards with duotone portraits, a quote and what moves each of them
6Slide 6The big idea: a full-bleed duotone photograph under the campaign line
7Slide 7The idea in the world: six channel tiles, each with a drawn icon and how the idea shows up there
8Slide 8The message hierarchy: a drawn pyramid beside the master line, three supports and the proofs
9Slide 9The channel plan: a donut of the media split with a legend of share, budget and why
10Slide 10The calendar: a fourteen-week Gantt with phases, workstreams and the brand tracker waves
11Slide 11The media budget: a full table of weeks, impressions, share and spend with totals, on near-black
12Slide 12What we will measure: six KPI cards from baseline to target, and the return on the investment
13Slide 13Test and learn: four A/B tests with where they run, when we decide and what would change our minds
14Slide 14Who does what: six people with what each of them owns, and the two approvers
15Slide 15The rhythm: the four standing meetings, who is in them and what each one decides
16Slide 16To start: the five approvals, their owners and dates, and the day the first poster goes up

When to use it.

Campaign Plan is a 16-slide presentation for selling a marketing campaign and then running it. It moves from the opportunity and the audience insight to the big idea, the channel plan, a fourteen-week calendar, the media budget with totals, the KPIs and the tests you will run in flight. It closes on who does what, when you meet and the approvals needed before the first media goes live. Every chart is drawn from the numbers in the deck, so the budget, the forecast and the dates stay in step when you change them.

Made for

Marketing agencies presenting campaigns
In-house marketing teams
Founders launching a product
Freelance marketers

Make it yours in four steps.

Open it in Decks and work through it, or let Docsiv AI do the first pass with your details.

Step 1
Open the deck and replace the campaign name on the cover, along with the agency and client names in the running line at the foot of every slide.
Step 2
Rewrite the opportunity, the research figures and the three personas with your own audience work, then put your big idea on the full-bleed slide.
Step 3
Set your channel split and budget on the channel and media slides; the donut, the table and the totals follow the figures you type.
Step 4
Move the bars on the fourteen-week calendar to your own dates, set your KPI targets, then update the approvals and dates on the closing slide.

Start from the Campaign Plan now.

Questions about this template.

Something else on your mind? Ask us in the chat, bottom right of the page.

Is the Campaign Plan template free?

Yes. Create a free account and it opens in Docsiv's Decks app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.

Can I change the colours, fonts and text?

Yes, all of it. The template uses Bricolage Grotesque and Instrument Sans with #2742f0, #d7f24c, #15130f, #f3efe4, #8ea0fa, and you can change any of them, rewrite every word and add or remove slides.

What can I export it as?

Decks in Docsiv offers: Slides, PPTX, PDF and HTML exports. Once it's saved, you can also share it with a link.

Can Docsiv AI write the marketing campaign plan for me?

Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.

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