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What’s inside the Marketing Strategy.

17 pages with real content in place. Rewrite them, reorder them, or add your own.

  1. 1Page 1A cover with the brand, the year, a huge title and a wide black-and-white photo
  2. 2Page 2A centred welcome with a short purpose statement
  3. 3Page 3Contents: four parts and their pages
  4. 4Page 4Part 1 divider: introduction and business overview
  5. 5Page 5Business overview: who you are, where you stand, the opportunity and four key numbers
  6. 6Page 6Company team: three portraits with role pills and short bios
  7. 7Page 7Part 2 divider: market and goals
  8. 8Page 8Market and audience: three market numbers, two buyer personas and your position
  9. 9Page 9Goals and KPIs: a north star and four goal cards with baselines and targets
  10. 10Page 10Part 3 divider: channels and content
  11. 11Page 11Channel strategy: six channels with their role, plan and KPI
  12. 12Page 12Content plan: three pillars and a quarterly calendar
  13. 13Page 13Part 4 divider: budget and measurement
  14. 14Page 14Budget: spend by channel and quarter, with the paid and owned split
  15. 15Page 15Timeline: a twelve-month campaign chart and four milestones
  16. 16Page 16Measurement: reporting rhythm and the metrics each owner is held to
  17. 17Page 17A thank-you page with contacts

When to use it.

Marketing Strategy is a 17-page A4 document for setting out a year of marketing in one clear plan. It runs from a welcome and business overview through the team, audience personas, goals and KPIs to a channel plan, quarterly content calendar, budget, timeline and measurement. Four numbered parts and a calm black-and-white look keep long plans easy to read, whether you're getting sign-off from leadership, briefing an agency or keeping your team on one page.

Made for

  • Marketing agencies presenting campaigns
  • In-house marketing teams
  • Founders launching a product
  • Freelance marketers

Make it yours in four steps.

Open it in Reports and work through it, or let Docsiv AI do the first pass with your details.

  1. Step 1

    Swap in your company name, logo, year and contact details on the cover and closing page.

  2. Step 2

    Rewrite the business overview, team bios and personas, and replace the photos with your own.

  3. Step 3

    Set your goals, KPIs, channels and content calendar, then fill the budget table with your real figures.

  4. Step 4

    Update the timeline and measurement pages, check the contents page numbers, and export to PDF to share.

Start from the Marketing Strategy now.

Questions about this template.

Something else on your mind? Ask us in the chat, bottom right of the page.

Is the Marketing Strategy template free?

Yes. Create a free account and it opens in Docsiv's Reports app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.

Can I change the colours, fonts and text?

Yes, all of it. The template uses Inter Tight with #f1f1f0, #0e0e0e, #5f5f5f, #cfcfcd, and you can change any of them, rewrite every word and add or remove pages.

What can I export it as?

Reports in Docsiv offers: Report pages with charts, PDF and HTML exports. Once it's saved, you can also share it with a link.

Can Docsiv AI write the marketing strategy for me?

Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.

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