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What’s inside the Brand Identity Proposal.

15 pages with real content in place. Rewrite them, reorder them, or add your own.

  1. 1Page 1A cover with a large serif title, a mood-board grid of tiles and the proposal details
  2. 2Page 2Contents beside a signed letter from the studio's founder
  3. 3Page 3What we heard: the brief, three audit facts, today versus 2028 and a client quote
  4. 4Page 4Four goals with baselines, targets and bar charts
  5. 5Page 5Approach: six phases with icons, weeks and what the client receives
  6. 6Page 6Discovery workshops, a positioning map and a draft positioning line
  7. 7Page 7The naming check: five tests and a fallback naming funnel
  8. 8Page 8Visual identity: a mood board with three logo routes, type, colour and pattern
  9. 9Page 9Scope and deliverables compared across three packages
  10. 10Page 10A fourteen-week Gantt timeline with a holiday break and four milestones
  11. 11Page 11The team: five people with roles, bios and days on the project
  12. 12Page 12Three case studies with before-and-after charts and quotes
  13. 13Page 13Investment: three packages, fees by phase, totals and payment terms
  14. 14Page 14Next steps, a package choice and signature lines
  15. 15Page 15Terms in ten short clauses and a dark contact panel

When to use it.

Brand Identity Proposal is a 15-page A4 proposal for a brand studio or freelancer pitching a rebrand to a growing company. It runs from a letter and an understanding of the brief through goals with baselines and targets, six phases, workshops, a positioning map, a naming check and a mood board of three logo routes, then scope, a fourteen-week timeline, the team, case studies and three priced packages whose phase fees add up. It closes with sign-off lines and short terms.

Made for

  • Marketing, SEO and web agencies
  • Freelancers and consultants
  • Design and video studios
  • Anyone quoting for client work

Make it yours in four steps.

Open it in Proposals and work through it, or let Docsiv AI do the first pass with your details.

  1. Step 1

    Swap in your studio's name, your client and the details from your discovery call.

  2. Step 2

    Edit the phases, fees and packages, keeping the totals and payment splits in step with the fee table.

  3. Step 3

    Replace the mood-board tiles and logo sketches with your own early directions.

  4. Step 4

    Add your team and case studies, then send it as a link or PDF for signature.

Start from the Brand Identity Proposal now.

Questions about this template.

Something else on your mind? Ask us in the chat, bottom right of the page.

Is the Brand Identity Proposal template free?

Yes. Create a free account and it opens in Docsiv's Proposals app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.

Can I change the colours, fonts and text?

Yes, all of it. The template uses Fraunces and Hanken Grotesk with #f6f1e7, #24211d, #b5512c, #ebe3d4, #ddd2bf, and you can change any of them, rewrite every word and add or remove pages.

What can I export it as?

Proposals in Docsiv offers: Proposal pages, PDF and HTML exports. Once it's saved, you can also share it with a link.

Can Docsiv AI write the brand identity proposal for me?

Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.

Can my client sign it?

Yes, on the Pro and Team plans: send the proposal for e-signature from Docsiv and follow it under Signatures. E-signatures aren't included on the Free plan.

All proposal templates

Starting from a description instead? Try the Proposal maker.

Start your proposal with Docsiv AI

Describe the client or the project and Docsiv AI writes a first draft of your brand identity proposal for you to edit, share and send.