What’s inside the SEO Proposal.
16 pages with real content in place. Rewrite them, reorder them, or add your own.
- 1Page 1A forest-green cover with the promise, a search bar and a drawn search result, the client, dates and the headline forecast
- 2Page 2A letter from the account lead beside the contents
- 3Page 3Where you are today: four headline KPIs, twelve months of organic sessions and a competitor table
- 4Page 4Technical audit preview: a health-score gauge, the crawl split and seven findings ranked by severity
- 5Page 5How you look in search: today's and the proposed search result, drawn in HTML, with a click-through chart
- 6Page 6Keyword opportunity: clicks now against the gain at target positions, and a priority keyword table
- 7Page 7Goals and forecast: four targets with baselines and a forecast chart with its range
- 8Page 8Our approach: four workstreams with what we do and what the client gets
- 9Page 9Content plan: pieces a month by type, totals and the first three briefs
- 10Page 10Link building: new referring domains a month, a tactic donut and the flagship PR campaign
- 11Page 11Six-month roadmap: a 26-week Gantt chart by workstream and six dated milestones
- 12Page 12Reporting cadence: weekly to quarterly, a sample dashboard and a sample Monday email
- 13Page 13Team and results: five team members and two case studies with figures
- 14Page 14Investment: three retainer tiers, a six-month totals table and payment terms
- 15Page 15Next steps with dates, tier checkboxes and signature lines
- 16Page 16Terms in plain English and a closing contact panel
When to use it.
SEO Proposal is a 16-page A4 proposal for agencies and consultants pitching an organic search retainer. It opens with the client's current traffic, a technical audit preview and drawn search results showing how a key page looks today and after the work, then keyword opportunity, a forecast with its range, content and link-building plans and a 26-week roadmap, all built from figures that agree page to page. It closes with reporting cadence, team, case studies, three retainer tiers with totals, signature lines and plain-English terms.
Made for
- Marketing, SEO and web agencies
- Freelancers and consultants
- Design and video studios
- Anyone quoting for client work
Make it yours in four steps.
Open it in Proposals and work through it, or let Docsiv AI do the first pass with your details.
- Step 1
Swap in your agency, client and dates on the cover and letter.
- Step 2
Replace the traffic, crawl and keyword figures with your audit data, then check the charts and tables still agree.
- Step 3
Adjust the content plan, link targets and roadmap to the scope you're pitching.
- Step 4
Set your three retainer prices and payment terms, then send it as a link or PDF for signature.
Start from the SEO Proposal now.
Questions about this template.
Something else on your mind? Ask us in the chat, bottom right of the page.
Is the SEO Proposal template free?
Yes. Create a free account and it opens in Docsiv's Proposals app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.
Can I change the colours, fonts and text?
Yes, all of it. The template uses Inter Tight and JetBrains Mono with #ffffff, #0d3b2e, #c6f135, #2f7a5a, #d4e9de, #3b4943, and you can change any of them, rewrite every word and add or remove pages.
What can I export it as?
Proposals in Docsiv offers: Proposal pages, PDF and HTML exports. Once it's saved, you can also share it with a link.
Can Docsiv AI write the SEO proposal for me?
Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.
Can my client sign it?
Yes, on the Pro and Team plans: send the proposal for e-signature from Docsiv and follow it under Signatures. E-signatures aren't included on the Free plan.
Start your proposal with Docsiv AI
Describe the client or the project and Docsiv AI writes a first draft of your SEO proposal for you to edit, share and send.