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What’s inside the Website Proposal.

16 pages with real content in place. Rewrite them, reorder them, or add your own.

  1. 1Page 1A cover with the project in one line, a browser and phone mockup on a violet dot grid, and the key details
  2. 2Page 2A personal letter from the lead partner beside the contents and four headline numbers
  3. 3Page 3Where the site is today: audit score rings, traffic facts, five issues pinned on the current homepage and their cost
  4. 4Page 4Our understanding of the brief, guiding principles and five goals with today's figures and targets
  5. 5Page 5The proposed sitemap as a diagram of seven sections, with new, migrated and fed pages
  6. 6Page 6Design direction: a service page and mobile home in CSS mockups, with type, colour and principles
  7. 7Page 7Page templates: twelve templates with layout glyphs, page counts, modules and a total
  8. 8Page 8CMS and technology: an architecture diagram, integrations and a comparison of three options
  9. 9Page 9SEO and accessibility: an organic traffic chart, landing-page bars, plans for each and launch targets
  10. 10Page 10Phases and timeline: a 16-week Gantt chart with milestones and a card per phase
  11. 11Page 11Your team: six people with roles, bios and time on the project, and how you will work together
  12. 12Page 12Selected work: three case studies with browser thumbnails and results
  13. 13Page 13Investment: the fixed price by phase, optional add-ons and the payment schedule
  14. 14Page 14Care and maintenance: three monthly plans compared, plus what's included at launch
  15. 15Page 15Next steps with dates, the client's options and signature lines
  16. 16Page 16Terms in twelve short clauses, with the studio's details

When to use it.

Website Proposal is a 16-page A4 template for pitching a new website to a client. It opens with an audit of their current site, then lays out a sitemap diagram, design direction, a page list, the CMS and technology choice, and plans for SEO and accessibility, with a 16-week timeline, a fixed-price breakdown by phase, optional add-ons and three monthly care plans. It closes with next steps, signature lines and plain-English terms.

Made for

  • Marketing, SEO and web agencies
  • Freelancers and consultants
  • Design and video studios
  • Anyone quoting for client work

Make it yours in four steps.

Open it in Proposals and work through it, or let Docsiv AI do the first pass with your details.

  1. Step 1

    Swap in your studio's name, the client's details and the date on the cover and letter.

  2. Step 2

    Replace the audit scores, issues and goals with your findings from their current site.

  3. Step 3

    Edit the sitemap, page templates and phases to match the scope you're quoting.

  4. Step 4

    Set your prices, add-ons and care plans, then send it as a link or PDF for signature.

Start from the Website Proposal now.

Questions about this template.

Something else on your mind? Ask us in the chat, bottom right of the page.

Is the Website Proposal template free?

Yes. Create a free account and it opens in Docsiv's Proposals app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.

Can I change the colours, fonts and text?

Yes, all of it. The template uses Manrope and JetBrains Mono with #f7f6f2, #6b3cff, #16131f, #4a4757, #ece6ff, #f0643c, and you can change any of them, rewrite every word and add or remove pages.

What can I export it as?

Proposals in Docsiv offers: Proposal pages, PDF and HTML exports. Once it's saved, you can also share it with a link.

Can Docsiv AI write the website proposal for me?

Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.

Can my client sign it?

Yes, on the Pro and Team plans: send the proposal for e-signature from Docsiv and follow it under Signatures. E-signatures aren't included on the Free plan.

All proposal templates

Starting from a description instead? Try the Proposal maker.

Start your proposal with Docsiv AI

Describe the client or the project and Docsiv AI writes a first draft of your website proposal for you to edit, share and send.