What’s inside the PPC Proposal.
15 pages with real content in place. Rewrite them, reorder them, or add your own.
- 1Page 1A dark navy cover with the headline forecast as a chart, three target KPIs and the proposal details
- 2Page 2A letter to the client, the contents and four numbers at a glance
- 3Page 3The brief, four goals with baseline and target, and the guardrails
- 4Page 4The account audit: headline numbers, spend vs pipeline bars, a health score and findings with their cost
- 5Page 5A funnel chart from impressions to opportunities, and each channel’s job
- 6Page 6The budget allocation as a donut, a channel table with totals and today vs proposed
- 7Page 7A three-scenario forecast of leads and cost per lead, by month and in total
- 8Page 8Four phases of work, and what is and isn’t in scope
- 9Page 9A 26-week Gantt timeline with key milestones
- 10Page 10The testing process and the first eight tests ranked by ICE score
- 11Page 11Reporting cadence and a sample month of the live dashboard
- 12Page 12The team with their time on the account, and three case studies
- 13Page 13Management fee tiers, a six-month cost table and payment terms
- 14Page 14Next steps with dates, the agreement summary and signature lines
- 15Page 15The key terms, and a closing contact band
When to use it.
PPC Proposal is a 15-page paid media proposal for agencies pitching search, LinkedIn, social and retargeting to B2B SaaS clients. It opens with a dashboard-style cover, then walks through an account audit, a funnel chart, a budget donut and a three-scenario forecast of leads and cost per lead, followed by a timeline, a testing backlog, a sample reporting dashboard and the team with case studies. It closes with management fee tiers, a six-month cost table, signature lines and plain-English terms.
Made for
- Marketing, SEO and web agencies
- Freelancers and consultants
- Design and video studios
- Anyone quoting for client work
Make it yours in four steps.
Open it in Proposals and work through it, or let Docsiv AI do the first pass with your details.
- Step 1
Swap in your agency, client and dates on the cover and letter.
- Step 2
Replace the audit findings and baseline numbers with what you found in the client's accounts.
- Step 3
Set the monthly budget, channel split and forecast, then check the tables and charts still agree.
- Step 4
Adjust your fee tiers and payment terms, then send it as a link or PDF for signature.
Start from the PPC Proposal now.
Questions about this template.
Something else on your mind? Ask us in the chat, bottom right of the page.
Is the PPC Proposal template free?
Yes. Create a free account and it opens in Docsiv's Proposals app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.
Can I change the colours, fonts and text?
Yes, all of it. The template uses Space Grotesk and IBM Plex Mono with #0a1633, #2563ff, #ffb21a, #ffffff, #f4f6fa, and you can change any of them, rewrite every word and add or remove pages.
What can I export it as?
Proposals in Docsiv offers: Proposal pages, PDF and HTML exports. Once it's saved, you can also share it with a link.
Can Docsiv AI write the PPC proposal for me?
Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.
Can my client sign it?
Yes, on the Pro and Team plans: send the proposal for e-signature from Docsiv and follow it under Signatures. E-signatures aren't included on the Free plan.
Start your proposal with Docsiv AI
Describe the client or the project and Docsiv AI writes a first draft of your PPC proposal for you to edit, share and send.