What’s inside the Content Marketing Proposal.
17 pages with real content in place. Rewrite them, reorder them, or add your own.
- 1Page 1A magazine-style cover: the studio masthead, cover lines, a coin-stack illustration, client, date and author
- 2Page 2Contents, “In this issue”, with an at-a-glance panel
- 3Page 3A letter from the editorial director in two columns, with a drop cap and a pull quote
- 4Page 4The brief: the client’s situation, numbers, a posting-history chart and three problems to solve
- 5Page 5Goals: four targets with today’s figure, the twelve-month goal and how each is measured
- 6Page 6Three audience personas with illustrated portraits
- 7Page 7Content strategy: one promise, four pillars and a donut of the quarter’s mix
- 8Page 8Formats: articles, newsletter, case studies and LinkedIn, plus the anatomy of an article
- 9Page 9How we work: four phases, a set-up Gantt chart and the monthly rhythm
- 10Page 10The editorial calendar: a quarter planned week by week
- 11Page 11Distribution: one article’s seven spin-offs, its 90-day life and every channel
- 12Page 12Measurement: a projected sessions chart, a target table and the reporting cadence
- 13Page 13The team as a contributors page, with time on the account
- 14Page 14Two case studies with charts and a client quote
- 15Page 15Investment: three monthly retainer tiers, totals and payment terms
- 16Page 16Next steps, the chosen tier and signature lines
- 17Page 17Terms of business in three columns and a closing colophon
When to use it.
Content Marketing Proposal is a 17-page A4 retainer proposal laid out like a magazine, from a masthead cover with cover lines to an In this issue contents page and an editor's letter. It covers the brief, goals with baselines and targets, three audience personas, four content pillars, the format mix and a week-by-week quarterly editorial calendar, then distribution, measurement, the team, case studies, three monthly retainer tiers with outputs per month, sign-off and plain-English terms. Every chart is drawn from the same figures, so the numbers agree from page to page.
Made for
- Marketing, SEO and web agencies
- Freelancers and consultants
- Design and video studios
- Anyone quoting for client work
Make it yours in four steps.
Open it in Proposals and work through it, or let Docsiv AI do the first pass with your details.
- Step 1
Put your studio's name in the masthead and the client, date and author on the cover.
- Step 2
Rewrite the brief, the personas and the pillars from your discovery call.
- Step 3
Fill the quarter's calendar and set your retainer tiers, prices and payment terms.
- Step 4
Swap in your own case studies and team, then send the link or export a PDF for signature.
Start from the Content Marketing Proposal now.
Questions about this template.
Something else on your mind? Ask us in the chat, bottom right of the page.
Is the Content Marketing Proposal template free?
Yes. Create a free account and it opens in Docsiv's Proposals app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.
Can I change the colours, fonts and text?
Yes, all of it. The template uses Playfair Display and Literata and Libre Franklin with #f5eee2, #16336b, #e8634c, #1d2230, #e9dec9, #c8963a, and you can change any of them, rewrite every word and add or remove pages.
What can I export it as?
Proposals in Docsiv offers: Proposal pages, PDF and HTML exports. Once it's saved, you can also share it with a link.
Can Docsiv AI write the content marketing proposal for me?
Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.
Can my client sign it?
Yes, on the Pro and Team plans: send the proposal for e-signature from Docsiv and follow it under Signatures. E-signatures aren't included on the Free plan.
Start your proposal with Docsiv AI
Describe the client or the project and Docsiv AI writes a first draft of your content marketing proposal for you to edit, share and send.