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What’s inside the Paid Ads Report.

15 pages with real content in place. Rewrite them, reorder them, or add your own.

  1. 1Page 1A near-black cover with the month, headline ROAS and a daily conversions chart
  2. 2Page 2Executive summary: four KPI tiles with month-over-month change and secondary metrics
  3. 3Page 3Budget and pacing: cumulative spend against plan and a channel budget table
  4. 4Page 4Reach to revenue: an impressions-to-conversions funnel and daily conversions
  5. 5Page 5Channel performance: a metrics table with CPA and ROAS bars by channel
  6. 6Page 6Paid search: brand against non-brand, impression share and top search terms
  7. 7Page 7Paid social: frequency and click-through by week and results by placement
  8. 8Page 8Display and online video: viewability, audience split and video completion
  9. 9Page 9Top campaigns ranked by conversions, with notes
  10. 10Page 10Top ad creatives as ad mockups, each with its results
  11. 11Page 11Audience insights: age, device, region and new against returning customers
  12. 12Page 12A/B test results with lift, confidence and actions
  13. 13Page 13What worked, what didn't and a dated optimisation log
  14. 14Page 14Next month's plan: the budget by channel, targets and recommendations
  15. 15Page 15Methodology, glossary and the account lead's contact details

When to use it.

Paid Ads Report is a 15-page monthly advertising report for agencies and freelancers who run paid search, social, display and video for clients. It opens with spend against budget and four headline KPIs, then breaks down CPA and ROAS by channel, top campaigns, the best ad creatives, audience insights and A/B test results, closing with the optimisations made, next month's budget plan and a glossary. Every chart is drawn from the numbers in the report, so totals and percentages stay consistent.

Made for

  • Agencies reporting to clients
  • Consultants and freelancers
  • Founders updating a board
  • Teams sharing results

Make it yours in four steps.

Open it in Reports and work through it, or let Docsiv AI do the first pass with your details.

  1. Step 1

    Replace the agency, client and month on the cover and in the running header.

  2. Step 2

    Enter each channel's budget, spend, impressions, clicks, conversions and revenue for this month and last.

  3. Step 3

    Swap in your top campaigns, ad creatives, audience splits and test results, and rewrite the insights.

  4. Step 4

    Set next month's budget by channel and targets, then share the report as a link or PDF.

Start from the Paid Ads Report now.

Questions about this template.

Something else on your mind? Ask us in the chat, bottom right of the page.

Is the Paid Ads Report template free?

Yes. Create a free account and it opens in Docsiv's Reports app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.

Can I change the colours, fonts and text?

Yes, all of it. The template uses Space Grotesk and JetBrains Mono with #0a0b0c, #ffffff, #17e07b, #7c4dff, #c3b2ff, #f4f5f6, and you can change any of them, rewrite every word and add or remove pages.

What can I export it as?

Reports in Docsiv offers: Report pages with charts, PDF and HTML exports. Once it's saved, you can also share it with a link.

Can Docsiv AI write the PPC report for me?

Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.

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Starting from a description instead? Try the AI report generator.

Start your report with Docsiv AI

Describe the client or the project and Docsiv AI writes a first draft of your PPC report for you to edit, share and send.