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What’s inside the Customer Journey Map.

Real content in every part, ready to rewrite with your own.

  1. 1Five stages, from discovering the brand to coming back
  2. 2What the customer does and thinks at each stage
  3. 3A feeling curve with the highs and lows marked
  4. 4Pain points and the opportunities to pitch, stage by stage

When to use it.

Customer Journey Map is a whiteboard for mapping one customer's path from first hearing about a brand to coming back again. For each of five stages it shows what they do, what they think, how they feel on a curve of highs and lows, what gets in their way and the opportunities to fix it. Agencies use it in discovery workshops to show clients where the experience breaks.

Made for

  • Agencies running discovery and kickoff sessions
  • Consultants and strategists
  • Team leads running retrospectives
  • Product and UX teams

Make it yours in four steps.

Open it in Whiteboard and work through it, or let Docsiv AI do the first pass with your details.

  1. Step 1

    Choose one customer and one goal, and rename the stages to fit.

  2. Step 2

    Fill in what they do and think at each stage, ideally from real interviews.

  3. Step 3

    Move the dots on the feeling curve to match the highs and lows.

  4. Step 4

    List the pain points, then the opportunities you'd pitch to fix each one.

Start from the Customer Journey Map now.

Questions about this template.

Something else on your mind? Ask us in the chat, bottom right of the page.

Is the Customer Journey Map template free?

Yes. Create a free account and it opens in Docsiv's Whiteboard app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.

Can I change the colours, fonts and text?

Yes, all of it. The template uses Excalifont and Nunito with #343a40, #ffec99, #fcc2d7, #b2f2bb, #f8f9fa, and you can change any of them, rewrite every word and add or remove notes, shapes and connectors.

What can I export it as?

Whiteboard in Docsiv offers: Excalidraw boards, PNG and SVG exports. Once it's saved, you can also share it with a link.

Can Docsiv AI write the customer journey map for me?

Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.

All workshop whiteboard templates

Starting from a description instead? Try the Online whiteboard.

Start your workshop board with Docsiv AI

Describe the client or the project and Docsiv AI writes a first draft of your customer journey map for you to edit, share and send.