1. 1Page 1Cover: the research question as the title, the 2,000-interview sample drawn as one dot per interview by city with face-to-face interviews marked, the qualitative groups beneath, and the front matter
2. 2Page 2Summary and research design: the business question, the four decisions it informs, both phases with groups and home visits, sample and margin of error by city, quotas, who qualifies, the questionnaire modules, the twelve-week plan and the investment
3. 3Page 3Background: the brand’s sales by city and channel, the category and why millets now, and what Anaaj already knows from its own data
4. 4Page 4Objectives and hypotheses: five research objectives, each with the information needed, the hypothesis to test and the decision it feeds, the action standards agreed before fieldwork and what the study leaves out
5. 5Page 5Phase 1 in detail: group composition by city, recruitment screener, discussion guide outline, home-visit protocol, languages and moderators
6. 6Page 6Phase 2 in detail: sampling frame and mode, quotas and weighting, questionnaire flow by module and minutes, concept cells, MaxDiff design, price questions, quality checks and the pilot
7. 7Page 7Analysis and outputs: significance testing, key driver analysis, MaxDiff with TURF for the three-mix range, price curves, the launch simulator, and a mock-up of the report’s city scorecard
8. 8Page 8Timeline, deliverables and team: the twelve-week plan with the five client reviews, each of nine deliverables with its date and format, and the four people on the study
9. 9Page 9Costs: each phase’s items with quantity and rate, GST at 18%, what the price assumes and when it is re-quoted, add-ons priced now, and the invoice schedule
10. 10Page 10Terms and acceptance: research standards, respondents’ data under the DPDP Act, commercial terms, the dated steps from purchase order to the first group, and signatures

1. Step 1

   Put your agency, the client, the reference and the dates on the cover, then set your cities and sample sizes so the dot chart redraws.

2. Step 2

   Rewrite the background and objectives from your briefing, with a hypothesis and an action standard for each decision.

3. Step 3

   Adjust the fieldwork plan, questionnaire modules and analysis to your method, keeping the minutes, cells and dates in step.

4. Step 4

   Set your cost per interview and fixed fees on the costs page, check the invoice dates against the timeline, and send it for signature.

Start from the Market Research Proposal now.

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