What’s inside the PR & Communications Proposal.
12 pages with real content in place. Rewrite them, reorder them, or add your own.
- 1Page 1A minimal cover with a huge serif headline, the plan in one sentence, a single mock-up clipping and who it's for
- 2Page 2Executive summary: the problem in the client's words, the idea, share of voice against competitors and the recommendation with its price, dates and deadline
- 3Page 3Situation and objectives: why now, and five objectives as today, target and why each matters
- 4Page 4Approach: four phases, from the narrative and the launch to a monthly drumbeat and measurement
- 5Page 5The narrative: a message house with one idea, three pillars and the proof underneath
- 6Page 6Scope and deliverables: eight deliverables, each counted, a Not included list and how drafts are approved
- 7Page 7Timeline: a Gantt chart from kick-off to the end of the term, with the launch week and review windows
- 8Page 8Working together: what the client provides with owners and dates, the assumptions and how we'll work
- 9Page 9Why us: a client quote, one case study with three results and the team
- 10Page 10Investment: three options, most complete first, the recommended one marked, a value line under each price and a launch guarantee
- 11Page 11Terms: the payment schedule and six terms in plain words
- 12Page 12Acceptance: one action, three dated next steps, signatures for both sides and the validity date
When to use it.
PR & Communications Proposal is a 12-page proposal for PR agencies and consultants pitching a launch and an ongoing retainer, shown for a climate-tech startup's Series A. It covers the problem in the client's words, share of voice against competitors, five objectives, four phases, a message house with one idea, three pillars and the proof, eight counted deliverables with a Not included list, a Gantt timeline and three options with a launch guarantee. Very wide margins, a huge Gelasio serif and one vermilion mark per page give it a quiet, editorial feel.
Made for
- Marketing, SEO and web agencies
- Freelancers and consultants
- Design and video studios
- Anyone quoting for client work
Make it yours in four steps.
Open it in Proposals and work through it, or let Docsiv AI do the first pass with your details.
- Step 1
Put the client and your agency on the cover, and swap the mock-up clipping for the headline you're aiming for.
- Step 2
Rewrite the objectives and share-of-voice figures, then build the message house from your narrative.
- Step 3
Adjust the deliverables, Not included list and Gantt chart to the term and launch week you're proposing.
- Step 4
Set your three options and payment schedule, then send it for e-signature or export a PDF.
Start from the PR & Communications Proposal now.
Questions about this template.
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Is the PR & Communications Proposal template free?
Yes. Create a free account and it opens in Docsiv's Proposals app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.
Can I change the colours, fonts and text?
Yes, all of it. The template uses Gelasio and Instrument Sans with #ffffff, #111111, #3a3a3a, #767676, #f6f6f6, #e0401d, and you can change any of them, rewrite every word and add or remove pages.
What can I export it as?
Proposals in Docsiv offers: Proposal pages, PDF and HTML exports. Once it's saved, you can also share it with a link.
Can Docsiv AI write the PR proposal for me?
Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.
Can my client sign it?
Yes, on Pro and Team: send the proposal for e-signature from Docsiv and follow it under Signatures. Pro sends 40 a month and Team has no limit.
Start your proposal with Docsiv AI
Describe the client or the project and Docsiv AI writes a first draft of your PR proposal for you to edit, share and send.