Brand audit template (free)

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What’s inside the Brand Audit.

10 pages with real content in place. Rewrite them, reorder them, or add your own.

1Page 1Cover: twelve touchpoints as a contact sheet with their consistency scores, the seven yellows found, and the audit's details
2Page 2Summary: the verdict, four headline numbers, the full consistency scorecard of twelve touchpoints by six dimensions, and intent against perception
3Page 3Perception against intent: the brand book's five values against what 412 surveyed customers and 18 interviews say, with quotes
4Page 4Touchpoint inventory: every touchpoint with its owner, monthly reach, last update and the version of the brand it carries
5Page 5Visual identity: four logo versions, the seven yellows and three typefaces found, side by side with the brand book
6Page 6Imagery: own photography against stock and festival graphics, with the patterns that work
7Page 7Messaging and tone of voice: the claims made on each touchpoint, and the same message written three ways
8Page 8Competitor positioning: Ammachi and five rivals mapped on price against heritage-to-modern, with what each owns
9Page 9Recommendations: seven ranked by reach and gap, with touchpoints, impact, effort, owner and timing, and the marketplace tile before and after
10Page 10Roadmap and next step: ninety days by month, the guideline chapters to write, measures for May and the phase-one decision with its fee

When to use it.

Brand Audit is a 10-page A4 report for brand studios and consultants who check how a client's brand really shows up against its guidelines. It scores twelve touchpoints on logo, colour, type, imagery, voice and message, then covers perception against intent from a customer survey, a touchpoint inventory with monthly views, visual identity, imagery, messaging and tone of voice, and competitor positioning on a price map. It closes with seven ranked recommendations and a 90-day roadmap with measures and a fixed fee for phase one. The cover works as a contact sheet of every touchpoint, so the client sees the problem before reading a word.

Made for

Agencies reporting to clients
Consultants and freelancers
Founders updating a board
Teams sharing results

Make it yours in four steps.

Open it in Reports and work through it, or let Docsiv AI do the first pass with your details.

Step 1
Swap in your studio, the client and the date on the cover, and replace the drawn thumbnails with crops of their real touchpoints.
Step 2
Score each touchpoint 0–4 on the six dimensions and carry its percentage to the cover, scorecard, inventory and roadmap.
Step 3
Replace the survey results, quotes, logos, colours and typefaces with what you found in the client's files and research.
Step 4
Rank your recommendations, set the roadmap months, measures and phase-one fee, then share the link or export a PDF.

Start from the Brand Audit now.

Questions about this template.

Something else on your mind? Ask us in the chat, bottom right of the page.

Is the Brand Audit template free?

Yes. Create a free account and it opens in Docsiv's Reports app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.

Can I change the colours, fonts and text?

Yes, all of it. The template uses Instrument Serif and Hanken Grotesk with #f3ede2, #211c17, #9a3a21, #E8A317, #2E4A2F, #fbf8f2, and you can change any of them, rewrite every word and add or remove pages.

What can I export it as?

Reports in Docsiv offers: Report pages with charts, PDF and HTML exports. Once it's saved, you can also share it with a link.

Can Docsiv AI write the brand audit for me?

Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.

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