What’s inside the Brand Health Report.
14 pages with real content in place. Rewrite them, reorder them, or add your own.
- 1Page 1Cover: a full-bleed aurora gradient with the main finding as the title and the brand health index as one big number
- 2Page 2Summary: the question and the answer, three numbers against last wave and target, the top recommendation and confidence
- 3Page 3Objectives and method: three research questions, the method, sample and dates, and the limitations
- 4Page 4Finding 1: eight waves of the brand health index against the two biggest rivals
- 5Page 5Finding 2: the awareness-to-loyalty funnel against last wave and where it narrows
- 6Page 6Finding 3: the touchpoints that drove unaided recall, as a sorted bar
- 7Page 7Finding 4: a perceptual map of the five brands on everyday ↔ treat and functional ↔ indulgent
- 8Page 8Finding 5: an attribute radar against the category leader, with the biggest gaps
- 9Page 9Finding 6: share of voice against share of market for every brand
- 10Page 10Finding 7: barriers to trial, with a verbatim from a buyer
- 11Page 11Finding 8: a competitor scorecard across every tracked measure
- 12Page 12Implications: what the findings mean together and where the budget should go
- 13Page 13Recommendations: five ranked moves with owners, dates, confidence and a timeline, wave 13 targets and the next step
- 14Page 14Methodology and sources: the survey, significance, sources, key terms, the index weights and contacts
When to use it.
Brand Health Report is a 14-page quarterly brand tracking report for consumer brands and the research agencies that run their trackers. After a one-page summary and the method, eight findings each get one chart: the health index against two rivals, the awareness-to-loyalty funnel, touchpoints, a perceptual map, an attribute radar, share of voice against share of market, barriers to trial and a competitor scorecard. Implications and five ranked recommendations with a timeline follow. An aurora gradient cover and calm white inner pages give it plenty of air.
Made for
- Agencies reporting to clients
- Consultants and freelancers
- Founders updating a board
- Teams sharing results
Make it yours in four steps.
Open it in Reports and work through it, or let Docsiv AI do the first pass with your details.
- Step 1
Change the brand, the wave and the main finding on the gradient cover.
- Step 2
Enter your tracker results for each wave, brand and attribute.
- Step 3
Move the brands on the perceptual map and rewrite each finding's title to say what changed.
- Step 4
Rank the recommendations with owners and dates, then share the report as a link or export a PDF.
Start from the Brand Health Report now.
Questions about this template.
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Is the Brand Health Report template free?
Yes. Create a free account and it opens in Docsiv's Reports app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.
Can I change the colours, fonts and text?
Yes, all of it. The template uses Plus Jakarta Sans with #3340d6, #ec5fa4, #ffb48a, #ffffff, #f4f5fa, #14152e, and you can change any of them, rewrite every word and add or remove pages.
What can I export it as?
Reports in Docsiv offers: Report pages with charts, PDF and HTML exports. Once it's saved, you can also share it with a link.
Can Docsiv AI write the brand health report for me?
Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.
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