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What’s inside the E-commerce Performance Report.

14 pages with real content in place. Rewrite them, reorder them, or add your own.

  1. 1Page 1A lilac-to-pink gradient cover with the month's verdict as the title and a white card of October's revenue and daily sales
  2. 2Page 2Summary: four headline numbers on a gradient band with change and status against target, what happened, the decision needed and weekly revenue against last year
  3. 3Page 3Goals against results: six October goals with target, actual, share of target, change on September and status
  4. 4Page 4Conversion funnel: sessions to orders as stepped bars against September, and the mobile against desktop gap
  5. 5Page 5Traffic and channels: revenue by channel as sorted bars, with the change on September
  6. 6Page 6Paid media: ad spend and MER, and return per £1 by campaign type against a floor
  7. 7Page 7Email and SMS: six months of flow and campaign revenue, the best send, the best flow and list growth
  8. 8Page 8Top products: the eight best-sellers with units, revenue, share and weeks of stock
  9. 9Page 9Repeat-purchase cohorts: repeat rates by first-order month and the repeat-buyer share of revenue
  10. 10Page 10Inventory and fulfilment: weeks of stock against the reorder point, with dispatch, delivery and returns
  11. 11Page 11What worked and what didn't: three wins with evidence and three misses with their fixes
  12. 12Page 12Work completed: what the team shipped in October, as a dated timeline
  13. 13Page 13November actions: five recommendations ranked by expected revenue, with owners and dates, and November's targets
  14. 14Page 14Definitions and sources: the revenue equation, plain definitions of each metric, attribution and sources

When to use it.

E-commerce Performance Report is a 14-page monthly trading report for online store owners and the agencies that run their marketing. It sets six goals against results, then covers the conversion funnel with the mobile and desktop gap, revenue by channel, paid media and MER, email and SMS, the eight best-sellers with weeks of stock, repeat-purchase cohorts, and fulfilment and returns. It closes with the work done and five ranked actions for next month. A lilac-to-pink gradient cover and crisp white pages with one hot pink accent keep it bright.

Made for

  • Agencies reporting to clients
  • Consultants and freelancers
  • Founders updating a board
  • Teams sharing results

Make it yours in four steps.

Open it in Reports and work through it, or let Docsiv AI do the first pass with your details.

  1. Step 1

    Change the store, the month and the verdict, and update the daily sales card on the cover.

  2. Step 2

    Enter sessions, orders, revenue and spend by channel from your store and ad accounts.

  3. Step 3

    Update the best-sellers, cohorts and stock cover, and rewrite the wins and misses.

  4. Step 4

    Rank next month's actions by expected revenue, then share the report as a link or PDF.

Start from the E-commerce Performance Report now.

Questions about this template.

Something else on your mind? Ask us in the chat, bottom right of the page.

Is the E-commerce Performance Report template free?

Yes. Create a free account and it opens in Docsiv's Reports app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.

Can I change the colours, fonts and text?

Yes, all of it. The template uses DM Sans with #c9b6ff, #ffb8d9, #ffffff, #111114, #f0357f, and you can change any of them, rewrite every word and add or remove pages.

What can I export it as?

Reports in Docsiv offers: Report pages with charts, PDF and HTML exports. Once it's saved, you can also share it with a link.

Can Docsiv AI write the ecommerce report for me?

Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.

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Starting from a description instead? Try the AI report generator.

Start your report with Docsiv AI

Describe the client or the project and Docsiv AI writes a first draft of your ecommerce report for you to edit, share and send.