1. 1Page 1Cover: the client's search result for “physio new farm” as captured, marked up in red pen, with the overall score and the audit's details
2. 2Page 2Summary: the score and seven area scores, organic clicks against last year, where Googlebot's requests go and the top five fixes ranked by impact and effort
3. 3Page 3Scorecard: seven areas with scores, status words, checks passed and points earned, the scoring method with Crawling and indexing worked check by check, scope, data and tools, and what wasn't checked
4. 4Page 4Crawling and indexing: an excerpt of the crawl marked up in red pen, Search Console's reasons pages aren't indexed, Googlebot's requests by purpose and the four redirect rules that fix the 404s
5. 5Page 5Speed: Core Web Vitals at the 75th percentile by page type, a filmstrip and request waterfall of the clinic page on a phone, and what to change
6. 6Page 6On-page: a site: search showing one title on every kind of page, title and description counts, heading problems and internal links to each clinic page
7. 7Page 7Content gaps: twelve conditions the three rivals rank for with no Saltbush page, the weekly swap between two “dry needling” pages, and one outline for the new pages
8. 8Page 8Backlinks: referring domains against rivals, anchor text, a club's link that now lands on a 404, lost links by old section and 15 local partners to approach
9. 9Page 9Local search: a map-pack rank grid around the New Farm clinic, the seven Business Profiles' categories, ranks and reviews, and 46 listings with the old phone number
10. 10Page 10AI search readiness and what's working: an AI answer that names rivals, the site checked against them for structured data and citable facts, and five strengths to keep
11. 11Page 11The action plan: ten actions ranked by impact × ease, each with owner, month and a test for done, and a title fix shown before and after
12. 12Page 12Roadmap and next step: December to April by phase with checkpoints, expected clicks as a range, the measures to track and the one decision to make

1. Step 1

   Put your agency, the client, the site and the audit date on the cover, and redraw the search result for their most valuable query.

2. Step 2

   Replace the figures with your crawl, Search Console and speed data, then check the scores, charts and tables still agree.

3. Step 3

   Rewrite each findings page from your own exports and screenshots, keeping one piece of evidence and its red-pen notes per page.

4. Step 4

   Rank your actions by impact and ease, give each an owner, a month and a test for done, then share the link or export a PDF.

Start from the SEO Audit now.

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