SEO content strategy template (free)

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What’s inside the SEO & Content Strategy.

16 slides with real content in place. Rewrite them, reorder them, or add your own.

1Slide 1Cover: Be the answer, a search for “why is my peace lily drooping” with Mossbank’s guide as the first result, beside a peace lily photograph
2Slide 2The strategy on a page: three moves from 38,200 to 92,000 organic visits a month, and the topical map of four keyword clusters sized by demand
3Slide 3Where you are: 24 months of organic sessions with four site changes and updates marked, and the last twelve months against the twelve before: +5.3% while searches grew 18%
4Slide 4What’s holding you back: the audit in eight findings with their evidence and severity, from 2,300 crawlable filter pages to the thinnest link profile of any rival, and which slide fixes each
5Slide 5The opportunity: 1.2 million UK searches a month as 100 squares coloured by cluster, the 3.2% visibility Mossbank has today, and each cluster’s volume, intent and share
6Slide 6Competitors: share of search for Mossbank and six rivals, a cluster-by-cluster matrix with each cluster’s leader outlined, and their care pages and linking sites
7Slide 7Keyword clusters: the four clusters’ thirteen hubs with volumes, keyword difficulty, example searches and pages planned, plus one pillar each: 186 pages
8Slide 8Inside one cluster: plant care’s pillar, four hubs and their questions on the map, each with the product it sells, and the up, across and down linking rules
9Slide 9The content plan: seven page types with counts, purpose, length and writer, what every brief holds, and a plant profile page drawn as briefed
10Slide 10The content calendar: pages a month by cluster through 2027 against last year’s season, with repotting season, Mother’s Day, Black Friday and Christmas marked
11Slide 11Technical priorities: fourteen fixes on an impact and effort grid, and the three waves of the sprint that ship them between 11 January and 26 March
12Slide 12Links and digital PR: referring domains against six rivals, four quarterly campaigns and year-round links earning 210 more, from 310 to 520
13Slide 13The roadmap: 2027 by quarter across technical, content, links and measurement, with the expected organic sessions at each quarter’s end
14Slide 14Team and governance: the four Contour people and two at Mossbank with what each owns, the 14 working days from brief to live, and the weekly to yearly rhythm
15Slide 15Traffic forecast: actuals and three scenarios to December 2027, with the revenue each would bring
16Slide 16KPIs and next steps: eight measures with baselines and targets, the investment, four dated steps and the one decision

When to use it.

SEO and Content Strategy is a 16-slide deck for agencies and consultants asking a client to approve a year of search work. It opens with the strategy on a page and a topical map of keyword clusters sized by demand, then shows where the site stands, eight audit findings, the opportunity and six competitors. The plan follows: clusters and hubs, one cluster in full, seven page types, a seasonal publishing calendar, fourteen technical fixes, link campaigns, a quarterly roadmap and who does what. It closes on a three-scenario forecast, KPIs, the fee and one decision. One set of figures drives every chart, so they agree as you edit.

Made for

Leadership teams presenting the year and the choice ahead
Agencies taking a client through a strategy
Founders testing a new idea
Product and innovation teams

Make it yours in four steps.

Open it in Decks and work through it, or let Docsiv AI do the first pass with your details.

Step 1
Put your agency, your client and the meeting date on the cover, and swap the search and result for a real query from their Search Console.
Step 2
Replace the traffic history, audit findings, clusters and competitors with your own research; the map, squares and matrix follow the figures.
Step 3
Set the page types, the monthly calendar, the fourteen fixes and the link campaigns to the work you are proposing.
Step 4
Check the forecast, KPIs and fee on the last two slides, then share the deck as a link or export it to PDF before the meeting.

Start from the SEO & Content Strategy now.

Questions about this template.

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Is the SEO & Content Strategy template free?

Yes. Create a free account and it opens in Docsiv's Decks app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.

Can I change the colours, fonts and text?

Yes, all of it. The template uses Newsreader and Spline Sans and Spline Sans Mono with #f4f1e8, #17202a, #c4562f, #b8c6ae, #ebe6d8, and you can change any of them, rewrite every word and add or remove slides.

What can I export it as?

Decks in Docsiv offers: Slides, PPTX, PDF and HTML exports. Once it's saved, you can also share it with a link.

Can Docsiv AI write the SEO content strategy for me?

Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.

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