Social media strategy template (free)

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What’s inside the Social Media Strategy.

16 slides with real content in place. Rewrite them, reorder them, or add your own.

1Slide 1Cover: Show the work, set huge beside a black-and-white squat photograph, a Reel in a phone and the one number the strategy must move
2Slide 2The strategy on a page: a strategy house with the goal as its roof, the idea, four content pillars with example posts and share of posts, and the four channels as its foundation, beside where we start
3Slide 3Audit snapshot: followers, reach, engagement and posts a week for the four club accounts, the Facebook page and the missing channels over the last 90 days, with what works and what doesn’t
4Slide 4Against the competition: six Toronto gyms and studios on followers, engagement against the 3.4% average, posts a week, content mix and TikTok, with three takeaways
5Slide 5The audience: three people we’re talking to, each with their share of intro bookings, what they watch and when, what holds them back and what gets them in
6Slide 6What members told us: a survey of 412 members and nine interviews; 71% watched the club on Instagram before they booked, what they want more of, and three quotes
7Slide 7Objectives: the business goal and three social objectives, reach, engagement and booking-link clicks, each with a baseline, a target and a date, and the sum that ties them to the goal
8Slide 8The idea, Show the work: real coaching, real members and real numbers, and the six rules that keep it honest
9Slide 9Content pillars: Coach’s corner, Member PRs, Inside the club and The offer, with their share, formats, who is on camera and three example posts each
10Slide 10The role of each channel: what Instagram, TikTok, YouTube Shorts and Facebook are each for, who is there, what we post, posts a week and the one measure for each
11Slide 11Formats and cadence: posts a week by channel and format, daily Stories, how four videos a week become ten posts, and a sample week by posting time
12Slide 12A sample month: April 2027’s calendar with every post coloured by pillar, 60 posts split 24, 15, 12 and 9
13Slide 13Campaign moments: the year’s six tentpoles on a timeline, from New Year intro week to the December challenge, each with its idea, offer and lead pillar
14Slide 14KPIs and reporting: eight measures with today’s number, the June 2027 target, the source and how often each is reported, and the weekly, monthly and quarterly report rhythm
15Slide 15Team and workflow: the weekly rhythm from plan to post, who does what as a RACI grid, and the response and approval times
16Slide 16The first 90 days: three phases with their work and monthly targets, the three approvals needed and the sign-off date

When to use it.

Social Media Strategy is a 16-slide deck for agencies and in-house teams presenting a year of social to a client or a boss. It starts with the strategy on one page, then backs it up: an audit of every account, six competitors measured the same way, three audience profiles and what members said in a survey. From there come the objectives, the idea, four content pillars with example posts, the job of each channel, posting cadence, a full sample month, the year's campaign moments and eight KPIs. It closes on the weekly workflow, a RACI grid and the first 90 days.

Made for

Leadership teams presenting the year and the choice ahead
Agencies taking a client through a strategy
Founders testing a new idea
Product and innovation teams

Make it yours in four steps.

Open it in Decks and work through it, or let Docsiv AI do the first pass with your details.

Step 1
Put your client's name, the year and the one number you'll move on the cover and the strategy page.
Step 2
Replace the audit, competitor and survey figures with your own; the tables and bars follow the numbers you type.
Step 3
Rename the pillars and channels, then rewrite the example posts, the sample week and the month's calendar to match.
Step 4
Set your KPI targets, report dates and campaign moments, then finish with the approvals you need and a sign-off date.

Start from the Social Media Strategy now.

Questions about this template.

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Is the Social Media Strategy template free?

Yes. Create a free account and it opens in Docsiv's Decks app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.

Can I change the colours, fonts and text?

Yes, all of it. The template uses Sofia Sans Extra Condensed and Sofia Sans with #f0eee9, #121212, #f2dc3d, #b5afa4, #d8d4cc, and you can change any of them, rewrite every word and add or remove slides.

What can I export it as?

Decks in Docsiv offers: Slides, PPTX, PDF and HTML exports. Once it's saved, you can also share it with a link.

Can Docsiv AI write the social media strategy for me?

Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.

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