Positioning map template (free)

What’s inside the Positioning Map.

Real content in every part, ready to rewrite with your own.

19 brands as bubbles on price a day against a 0–10 real-food score, sized by sales and coloured by kind
2Two hand-drawn axes crossing in the middle, with a label at each end
3The empty space circled in green as the gap, and a red arrow from where the brand sits today to its 2027 plan
4The survey bars that chose the two axes, and a positioning statement written for the gap
5Empty slots to add a brand or try two other axes, and the next step with an owner and a date

When to use it.

Positioning Map is a whiteboard for seeing where your brand sits against its rivals in the minds of buyers. Two hand-drawn axes cross in the middle, chosen from what buyers say they decide on, and every competitor is a bubble at its scores, sized by sales and coloured by kind. The empty space worth owning is circled as the gap, with an arrow from where you are today to where you plan to be. Beside the map sit the survey bars behind the axes, a positioning statement written for the gap, and the next step. The example maps nine UK dog foods for a fresh-food brand.

Made for

Leadership teams presenting the year and the choice ahead
Agencies taking a client through a strategy
Founders testing a new idea
Product and innovation teams

Make it yours in four steps.

Open it in Whiteboard and work through it, or let Docsiv AI do the first pass with your details.

Step 1
Ask buyers what they choose on, and put the top two on the axes.
Step 2
Move each brand’s bubble to its price and score, and resize it to its sales.
Step 3
Circle the empty space you could own, and draw an arrow from where you sit today.
Step 4
Rewrite the positioning statement for that gap, and give the next step an owner and a date.

Start from the Positioning Map now.

Questions about this template.

Something else on your mind? Ask us in the chat, bottom right of the page.

Is the Positioning Map template free?

Yes. Create a free account and it opens in Docsiv's Whiteboard app, ready to edit and share. The Free plan includes every Docsiv app and 500 AI credits a month.

Can I change the colours, fonts and text?

Yes, all of it. The template uses Excalifont and Nunito with #b2f2bb, #ebfbee, #a5d8ff, #d0bfff, #e9ecef, #e03131, and you can change any of them, rewrite every word and add or remove notes, shapes and connectors.

What can I export it as?

Whiteboard in Docsiv offers: Excalidraw boards, PNG and SVG exports. Once it's saved, you can also share it with a link.

Can Docsiv AI write the positioning map for me?

Yes. Tell Docsiv AI about the client or project and it can draft the content in this template's style, which you then review and edit. AI uses credits; the Free plan includes 500 a month.

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